A lot of times it is named after someone, like the sisnetict who created it. Ususally it has nothing to do with what compounds the drug or what it is made of. Studies have shown that brand names that start with plosive letters like P, T, K or C are more effective. Think about Coca-Cola, Compaq or Kodak and you get the idea.
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A lot of times it is named after someone, like the sisnetict who created it. Ususally it has nothing to do with what compounds the drug or what it is made of. Studies have shown that brand names that start with plosive letters like P, T, K or C are more effective. Think about Coca-Cola, Compaq or Kodak and you get the idea.
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